Pretty City Records (PCR) is an independent record label based in New York City. Named after a two-block long street in Berlin named Schönstedtstrasse, Pretty City Records was created in 2014 and shortly afterwards relocated to New York. The label focuses on forward thinking (but never cold) electronic music from artists in both New York City, Berlin, and beyond.
Pretty City Records works closely with graphic artists to create a unique visual language around each release. From ambient to techno, each release is distinct in musical and visual style.
PCR also organizes and is involved with regular parties including BROT (Berlin), FUCK OFF (NYC), and La Casita Disco (Catskills)